A brief from Brand Opus, we were asked to craft a unique alcohol free drink that didn't feel like a compromise. We came up with Kalimuxo, inspired from the famous cocktail that started in the Basque region named "Kalimoxto"
The name "kalimuxo" simply means "kalikiss" based from the original meaning "dirty" as its origin was created from spoiled wine that was mixed with coke to avoid wastage at a festival
Motion image of proposal for the intro to the website if you fail the age check...
Product Photos taken as if you're really in the mountains, vineyards and port towns of the Basque region
The full submission to Brand Opus explaining our scope, context and visuals - take a look!
some development here from the sketches that were scanned and a sample of some of the gigantic Miro board we documented research on
